Newland Communities, developer of the Falcon Pointe master-planned community in Pflugerville, will donate $250 to the Pflugerville Education Foundation for each new home sold in the community from Aug. 2 to Oct. 31, Newland officials announced Tuesday.

“With new homes in Falcon Pointe selling at nearly twice the rate so far in 2010 as they did in 2009, we hope that this promotion will result in a very significant donation to the foundation,” said Vaike O’Grady, marketing director for Newland Communities.

“The idea evolved after we became so excited about the 2010 TEA accreditation ratings received by our onsite schools, including an Exemplary ratings for Murchison Elementary and for Kelly Lane Middle School and Recognized ratings for Hendrickson High School,” said O’Grady. “We thought the PEF would be a great recipient because they do so much to supplement the district’s established academic excellence, with wonderful programs such as Innovative Teaching Grants and the annual Teacher of the Year program to recognize exceptional educators. The money raised for the foundation will go directly to the onsite Falcon Pointe schools.”

Zenda Johnson, PEF executive director, said the foundation has thrived due to support from local businesses like Newland Communities “who want to make a positive impact on public education.”

“As the largest planned community in Pflugerville, no one has been a bigger supporter or cheerleader for local schools than Falcon Pointe and Newland,” Johnson said. “We are excited to work with them to tell the exciting Pflugerville story to as many new residents as possible.”

Falcon Pointe offers new homes priced from the $150,000s to $300,000s by homebuilders including Centerra Homes, D.R. Horton, Lennar and Meritage.